Executive Team

Dante M. Velasco, Ph.D., MM, APR

Chairman & CEO

Dante M. Velasco is the chairman and CEO of Creative Point International, a company he founded. He also is Chairman of DMV Communications Inc., as CPI affiliate which manages campaigns for companies with overseas operations – making use of his media network in the Asia Pacific Region. 

Dante’s vast experience spans both the private and public sector. He served as Undersecretary of the Department of Transportation and Communications (DOTC) serving as Official Spokesman and In-charge of Road Transport. He was also the head of the Action Center and DOTC’s official liaison officer to Malacanang. Under President Duterte, he served as Senior Foreign Affairs Adviser.

He was chosen 2016 Distinguished Alumnus of the University of the Philippines, aside from being a CEO Excel Awardee of the International Association of Business Communicators in 2017.

Prior to his appointment in government, Dante was one of a select group of accredited public relations (APR) professionals in the Philippines. He is known in the public relations industry for his emphasis on a “superior strategy” as the first requirement for effective communication campaigns.

Dante holds the distinction of participating in internationally-conducted risk communications and crisis-preparedness programs – including those conducted by Ogilvy Public Relations and Hill & Knowlton.

He contributes communication and PR articles for the country’s largest daily – The Philippine Daily Inquirer, and is Senior Lecturer at the University of the Philippines, where he also served as Consultant-Communication Director.

Dante holds a Master in Management (MM) degree from the Asian Institute of Management, on top of an undergraduate course in English. After attending the M.A. in Journalism program at the UP College of Mass Communication, he was admitted into UP’s doctoral program, and earned his PhD in Communications in 2011.

Before founding Creative Point, Dante held key communication related positions in Pepsi Cola Products Philippines, General Electric, Computer Information Systems, SGV Group, Herdis Group of Companies, and Warner Barnes.

Vanessa Q. Velasco, ME

Managing Director

Vanessa is managing director of Creative Point and its subsidiaries, she specializes in stakeholder engagement, development communications, community research and advocacy marketing. Several of the campaigns and PR tools  she managed and conceptualized won several Anvil and Quill Awards for her clients, particularly for Filminera Resources Corproation, NLEXcellence and several CSR programs of NLEX Corporation.

Vanessa has brought several innovations into the company which created pivots into continuing education and digital media. After earning her Master of Entrepreneurship at the Asian Institute of Management in 2008, Vanessa established Creative Point’s Continuing Education Division, which employ a “learning-by-doing” approach in crisis preparedness and media training. She also brought in digital media initiatives and manages a team that can create online training platforms, perform SEO services and manage social media campaigns.

Through her engagement with several stakeholders as a result of the campaigns she handled, she established a social enterprise, VerraCoffee, to support coffee farming communities and bring their products to a global market. It now has an international distribution network that reaches the United States, Japan, Australia, New Zealand, and Malaysia.

On top of her AIM education, Vanessa took MBA courses at De La Salle’s Graduate School of Business and a BA Communication Research graduate of the University of the Philippines Diliman. Before joining Creative Point, she worked in Far East Broadcasting Company, an international broadcast network, where she was part of a team that implemented change management in the company. Vanessa started her career in humanitarian organizations like the United Nations Children’s Fund (UNICEF).

Ibarra C. Gutierrez

Communication Director and News Editor

Ibarra, or better known by his nickname Bombing, brings to Creative Point International, more than 40 years of journalism experience. He was already editing the IBP Quarterly Journal of the Integrated Bar of the Philippines, even before he earned his mass communications degree from the University of the Philippines. He began his journalism career as a business reporter and then editor of BusinessDay, the forerunner of today’s BusinessWorld.

In 1984, while working as BusinessDay special projects editor, he was selected as one of 12 journalists from around the world who were named fellows of the US-based World Press Institute for that year. As a WPI fellow, he spent seven months in the US visiting 27 states, taking up short courses in various universities that included Harvard, Massachusetts Institute of Technology, Northwestern University, University of California Berkeley, Stanford and UCLA, and undergoing training at the Wall Street Journal and Associated Press in New York.

Upon his return from the US, he became BusinessDay city editor. He then worked as editor of Business Star, Newsday and The Asian Manager of the Asian Institute of Management. From business writing, he shifted to covering the then emerging Philippine technology market in 1989 as WS Computer Publishing Corporation which later became Media G8way Corporation. And that magazine became PC World Philippines, the first of what became a group of information and communications technology (ICT) publications that included Computerworld Philippines, Stuff Philippines and IT Resource.

He ventured into events management with the holding of various ICT expositions and conferences, including the annual Philippine Web Awards. He served as vice president for public affairs of the Pamantasan ng Lungsod ng Maynila where he launched the administration’s monthly publication PLM Today. He resumed his consultancy work with the DOT where he was part of the DOT team that held Tourism Crisis Management seminars in 15 regions of the Philippines.

 

Malaya Mendoza-Sadiwa

Community & Environmental Advocacy Director

Malaya is a proficient mass media communication professional for the past 20 years. Her growing roster in the communications industry in network, print, and corporate clients enabled her to produce hundreds of video scripts for television, documentaries, and ads. Coming from a family of writers and artists, she has her own accomplishments which include the creation of community TV channels on eco-tourism, and authoring five books that focuses on financial literacy and entrepreneurship for kids. 

She also won several awards for the life-changing and nation building communication campaigns and advocacies for corporate partners.

Aya is known to promote her books and her businesses by relying on zero-cost social media marketing. She was able to market her two restaurants in Pangasinan without spending a single cent on Facebook ads but her customers’ posts went viral, which brought in the needed business for her enterprises.

Aya produced Medecin Sans Frontieres’ documentary about street children and child sex workers in Metro Manila, one about Boystown of the Philippines, and Filipinos in Japan, among others. Her CSR campaign won an ANVIL Award in 2017. She wrote and directed the short film “Silip” (Peek) which was a finalist at the Busan Film Festival in Korea in 2001.

She is currently taking her master’s degree in Environmental Management in the University of the Philippines, the same institution where she earned her bachelor’s degree.

Angelica B. Cabahug

International Media Relations Director

Angelica is a public relations and media professional whose expertise in communications strategies has been honed while working full-time at the U.S. Embassy Manila’s Public Affairs Office as a senior information specialist. Among her many basic duties then was writing press releases and photo releases with captions for website publication, social media posts, and print and broadcast distributions. She served many U.S. Presidential visits, Secretary of State visits, Congressional Delegations, and high-level activities apart from the regular embassy public outreach. She also collaborated with USAID Manila’s disaster outreach and other campaigns.

Angelica led a team of audiovisual experts and an information assistant during this time. She formulated and executed notable campaigns for the embassy’s communication plans. She is currently a consultant for Creative Point International. Her latest stint was being the media relations consultant for the ASEAN events in the Philippines in 2017 where she played a crucial role in inviting foreign media to attend the press conferences, and some writing work for its client’s documentary video.

Currently, Angelica is one of the co-founders and directors of VerraCoffee Inc. in charge of international partnerships and distribution. She established VerraCoffee Malaysia and Singapore, and is now establishing the company’s presence in the European market.

She is also a published author, having written a book on Kdramas that is being sold in Amazon, which eventually inspired a professor of the University of the Philippines to pitch a new course on Kdramas as a class in the College of Mass Communications. 

Mark Benedict O. Uy

Information Technology Director

Mark Benedict Uy brings to Creative Point his expertise in Information Technology. He was the one who developed the eLearning Platform that hosts Creative Point’s online courses through UltimateBenchmark.net. He also created the online farm-to-table e-Commerce platform OnlineMerkado which was launched in Polomolok and will eventually be available in other cities.

His experience in IT is valuable to Creative Point’s academic, government, private and non-profit clients. He was involved in the learning events conducted with the University of the Philippines, a digital campaign for the Bases Conversion and Development Authority, and web development of the Department of Transportation and Communications (DOTC), the Nationwide Development Corporation and Filminera Resources Corporation.

Macoy — as he is called by his friends — had several stints in the academe, the public and private sector. His recent notable projects include Pasig City’s Eco Advocacy and Pledge Platform, the conference management portal of the World Evangelical Alliance, Nestle’s end-to-end app development, the computerization and modernization of UP’s systems that include the Computerized Registration System, Integrated Library System, UP College Admission Test Results Online, University Virtual Learning Environment.

He is a lecturer at the UP Information Technology Training Center and also does a little course ware development when the need arises. He conducts technical trainings on software engineering, system administration, data communications and network engineering. Macoy earned his undergraduate degree in the University of the Philippines Diliman and has gained several IT certifications.

Jose Lacson, Ph.D

Communication Planning Consultant

Dr. Joey Lacson is a noted expert in Communication Planning and Risk Communications. He has headed campaigns that are strong in strategic planning to the advantage of Creative Point’s clients. Aside from is consultancy, he was past Chairman of the Graduate Studies Department and a Professor at the UP College of Mass Communication, teaching doctorate, masteral and undergraduate levels in the College of Mass Communication.

He also conducts trainings on communication planning, advocacy, research and social marketing in various organizations in the United Nations, government agencies and private companies. A research and communication theory expert, he has conducted image and perception surveys, behavior surveillance, social and market research and studies on broadcast, print and specialized media.

For CPI, his strength in all forms of research come in handy in setting realistic objectives and in formulating key strategies that assure meeting our targets.

Atty. Rafael dela Torre

Legal Counsel

Atty. Rafael “Paeng” de la Torre is consultant for legal affairs of Creative Point International. He is a staunch advocate of public safety and welfare, and carried the banner for such advocacies as the anti-overloading campaign and the banning of the use of asbestos in house paneling and water pipes.

As a corporate lawyer, Paeng made his mark in the business circles, thus he currently holds various ranking positions in addition to his being legal consultant in a number of other companies. Among these corporations are Siemens Building Technologies, Inc., Trans-Asia Philippines, Inc., PID Controllers and Contractors Corp., Ron Daneill Construction Corp.  and NLG-Transman Brokerage  and Transport Corp.

His list of past clients included such large corporations as Solid Mills, Inc., Tri-Union Industrial Corp., and Kings Mills Inc. A senior partner of Makati-based Padilla Reyes & De la Torre Law Offices, Atty. De la Torre was formerly a Board Examiner of the Professional Regulatory Board Commission for Customs brokers.

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We are a communications consulting company since 1983.

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